PodkladoPricingSign in

Checklist: Logo and visual identity

For designers: a brief for a logo, brand or printed materials.

  1. 1. Name and field

    The exact name as it should appear in the logo, and what you do.

    Text

  2. 2. Who the brand is for

    Who your customers are and how you want to come across to them.

    Text

  3. 3. Words that capture the brand

    Three to five adjectives.

    Text

  4. 4. Do you have a current logo?

    Multiple choice: No, Yes, we just want to adjust it, Yes, we want a new one

  5. 5. Current logo

    If you have one, in any format.

    File, optional

  6. 6. Examples you like

    Logos, colours, style. Phone photos are fine.

    Images, optional

  7. 7. What you don't like

    Text, optional

  8. 8. Where the logo will be used

    Website, business cards, car, signs, social media…

    Text

Want the checklist for yourself?

We'll email it to you to print or save as a PDF. Handy for a meeting with a client.

We'll only use your email for this. More in our privacy policy.

Send this checklist to your client as one link

Your client fills in and uploads without signing up, even on a phone. Reminders go out automatically and at the end you download everything at once.

Create a free account
More checklists